Virat Kohli’s Investment Journey: From Cricket Legend to Business Mogul

Introduction

Virat Kohli investment decisions have proven just as legendary as his cricketing career. Following his retirement from international Test cricket in 2025, Kohli’s focus has clearly shifted from the pitch to the boardroom. While the world remembers his centuries, behind the scenes, he has quietly built a business empire worth over ₹1,050 crore. His portfolio spans fashion, tech startups, fitness, food and beverages, and real estate—showcasing a long-term vision that mirrors the discipline he once brought to the crease.

With an estimated net worth of ₹1,050 crore (approx. $127 million), Virat Kohli’s investment playbook is a masterclass in brand leverage, strategic partnerships, and long-term thinking.

Let’s dive into the world of Virat Kohli investments and see how the cricketing icon became a modern-day business force.

Virat Kohli Investment Growth: From Centuries to Crores

Kohli’s rise in wealth has mirrored his dominance on the cricket pitch. Starting at around ₹150 crore in 2015, his net worth has grown almost 7x in a decade.

Note: One report by advisory firm Kroll in May 2025 pegged it even higher—at ₹1,900 crore.

Early Ventures: Where It All Began

Before business became a buzzword in sports, Virat Kohli was already investing smartly.

Virat Kohli Investment in FC Goa: A Strategic Sports Venture

In September 2014, the Virat Kohli investment portfolio expanded into football when he acquired a 12% stake in FC Goa, a franchise in the Indian Super League (ISL). At the time, the franchise’s annual cost was around ₹12 crore, with Kohli’s stake estimated to be under ₹1 crore, structured as a mix of cash and sweat equity.

As of 2025, FC Goa’s total squad market value stands at approximately €4.35 million (₹39 crore) . While specific returns on Kohli’s investment are not publicly disclosed, his involvement has significantly enhanced the club’s brand visibility and popularity. His active promotion and presence at matches have contributed to the team’s prominence in Indian football.

Virat Kohli Investment in Wrogn: Building a Youth-Centric Fashion Brand

In 2014, the Virat Kohli investment portfolio expanded into fashion with the co-creation of Wrogn, a men’s youth fashion brand under Universal Sportsbiz Pvt Ltd (USPL). Kohli’s involvement went beyond endorsement; he played a pivotal role in shaping the brand’s identity and appeal among young consumers.

In 2020, Kohli solidified his commitment by investing ₹19.3 crore in USPL, acquiring 4,282 shares at ₹47,571 each through Cornerstone Sports LLP .

By June 2024, Wrogn attracted significant investment from Aditya Birla Group’s TMRW House of Brands, which infused ₹125 crore for a 16% stake, valuing the company at approximately ₹780 crore . A subsequent investment of ₹75 crore in October 2024 increased TMRW’s stake to 32.84% .

Despite these investments, Wrogn faced challenges in FY24, with revenue declining by 29% to ₹243.8 crore, down from ₹344.3 crore in the previous fiscal year. Net losses also rose by 28%, reaching ₹56.8 crore .

Virat Kohli Investment in Chisel Fitness: Pioneering India’s Fitness Revolution

In 2015, the Virat Kohli investment portfolio expanded into the fitness industry with the launch of Chisel Fitness, a chain of gyms and fitness centers. Kohli invested ₹90 crore in this venture, acquiring a 30% stake in the company. The total projected investment for establishing 75 centers over three years was around ₹190 crore .

Chisel Fitness aimed to differentiate itself by introducing fitness concepts tailored for the Indian body type and mindset, rather than replicating international models. Kohli’s involvement was not just financial; he actively participated in shaping the brand’s vision and expansion strategy .

As of now, specific details about the current valuation or the number of operational centers are not publicly disclosed. However, Kohli’s investment in Chisel Fitness underscores his commitment to promoting health and wellness in India, aligning with his personal fitness ethos.

Virat Kohli Investment in Sport Convo: A Foray into Sports Social Networking

In November 2014, the Virat Kohli investment portfolio expanded into the tech sector with his involvement in Sport Convo, a London-based social networking startup aimed at bridging the gap between sports stars and fans. Kohli not only invested an undisclosed amount but also took on the role of brand ambassador, promoting the platform’s vision of enhancing fan-athlete interactions .

Sport Convo garnered attention with backing from notable figures, including Real Madrid star Gareth Bale, who supported the venture in December 2015 . Despite its promising start, the company faced challenges and was officially dissolved on August 16, 2022, as per the UK Companies House records .

While the venture did not achieve long-term success, it reflects Kohli’s willingness to explore innovative avenues beyond cricket, marking an early step in his diverse investment journey.

One8: Building a Brand Beyond Endorsements

Kohli’s most successful brand journey began in 2016, when he registered One8. A year later, he signed a ₹110 crore deal with Puma, launching the One8 athleisure collection.

By 2024, One8 x Puma had become a ₹250 crore business, covering sneakers, activewear, fragrances, and even restaurants—like One8 Commune, now a popular dining chain.

But the big twist came in 2025.

Breaking from Puma, Backing Himself

Kohli reportedly turned down a ₹300 crore renewal offer from Puma to invest in Agilitas Sports, a new startup by ex-Puma India execs. This partnership aims to take One8 global with standalone stores and international expansion.

This move shows how Kohli is evolving from a brand ambassador to a brand owner—a rare shift in Indian celebrity investing.

Startup Successes: Inside the Virat Kohli Investment Portfolio

MPL (Mobile Premier League)

In early 2019, Kohli invested ₹33.3 lakh in gaming unicorn MPL via Galactus Funware Technologies. The company grew massively, becoming one of India’s top gaming platforms.

Digit Insurance (2020)

Kohli and Anushka Sharma jointly invested ₹2.5 crore in Digit Insurance, with Kohli holding over 2.6 lakh shares. Digit’s 2024 IPO made this one of his more lucrative bets.

Rage Coffee (2022)

Kohli became an investor and ambassador for Rage Coffee, a Delhi-based FMCG startup. His presence brought the brand national attention in a crowded market.

Hyperice (2021)

Kohli invested in Hyperice, a U.S.-based wellness tech firm known for recovery devices. He also became their global brand ambassador, helping them expand into India.

Blue Tribe (2022)

With a rising interest in sustainability, Kohli invested in plant-based meat startup Blue Tribe. This was a joint move with Anushka Sharma, reflecting their shared values.

Food & Beverage: Tastes That Define Virat Kohli Investment Choices

One8 Commune

Kohli’s restaurant brand under One8 has expanded in major cities and combines his brand personality with lifestyle hospitality.

Nueva Restaurant

Before Commune, Kohli launched Nueva, a high-end Latin American restaurant in New Delhi.

O’cean Beverages (2021)

He participated in O’cean’s Series A round, investing in the hydration drink startup focused on health-conscious millennials.

Stepathlon Kids

Another health-forward investment, Stepathlon Kids promotes child wellness through digital challenges and activity tracking.

Fashion: More Than Just Wearing It

Kohli isn’t just endorsing fashion—he’s building it.

• Wrogn: Grew into a nationwide youth fashion label.
• USPL Stake Sale: In June 2024, Aditya Birla Group’s TMRW bought a 16% stake in USPL—solidifying Wrogn’s place in the Indian fashion landscape.
• One8 Fashion: With Agilitas now backing it, One8 is set to become a global player, competing with international labels.

Real Estate: Investing in Style and Scale

Gurugram Villa (DLF Phase 1)

In 2015, Kohli purchased a ₹80 crore bungalow—10,000 sq. ft. of luxury.

Mumbai Apartment (Worli)

This sea-facing apartment cost ₹34 crore in 2016 and sits in Omkar 1973 Towers.

Alibaug Villa

In 2022, he acquired land in Zirad Village, Alibaug, for ₹19.24 crore, where he later built a vacation home.

Commercial Real Estate (2024)

Kohli leased 12 office spaces in Gurugram’s Sector 68, with monthly rent exceeding ₹8.7 crore—hinting at commercial expansion or rental income plans.

Virat Kohli Investment Summary: His Business Empire at a Glance

Sector	Notable Investments
Fashion	One8, Wrogn (USPL), Agilitas Sports
Fitness & Wellness	Chisel Fitness, Hyperice, Stepathlon Kids
Tech & Startups	MPL, Digit Insurance, Rage Coffee, Sport Convo
Food & Beverage	One8 Commune, Nueva, Blue Tribe, O’cean Beverages
Sports Franchises	FC Goa, Bengaluru Yodhas, UAE Royals
Real Estate	Gurugram, Mumbai, Alibaug, Commercial Properties

What Makes Kohli Different?

Most celebrities endorse. Virat Kohli invests—not just money, but time, strategy, and vision.

He’s taken:

• Minority stakes in startups like MPL and Digit Insurance
• Ownership roles in fashion and fitness ventures
• Brand control through One8 and Agilitas
• Calculated exits and pivots, such as the Puma transition

It’s not just about wealth—it’s about building legacy businesses tied to his identity.

Final Thoughts: From King of Cricket to King of Capital

Virat Kohli’s investment journey is a masterclass for modern athletes, showing how to go beyond endorsements and build equity. His moves reflect not just financial ambition, but a deep understanding of branding, market trends, and long-term value.

As he steps away from Test cricket, one thing is clear—Kohli’s innings in the world of business is just getting started.

FAQs: Virat Kohli’s Investment Journey

1. What is Virat Kohli’s net worth in 2025?

Virat Kohli’s estimated net worth is ₹1,050 crore in 2025, though one report claims it may be as high as ₹1,900 crore.

2. What was Virat Kohli’s first major business investment?

His earliest known investments include a stake in FC Goa (2014) and co-creating the fashion brand Wrogn.

3. What is One8 and who owns it?

One8 is Virat Kohli’s personal brand covering fashion, fragrances, and restaurants. Initially launched with Puma, it’s now expanding globally through Agilitas Sports.

4. Why did Virat Kohli leave Puma?

In 2025, Kohli declined a ₹300 crore renewal offer from Puma to take full control of One8 and grow it globally via his new partnership with Agilitas Sports.

5. Has Kohli invested in any startups?

Yes. He has invested in MPL, Digit Insurance, Rage Coffee, Hyperice, Blue Tribe, and others.

6. How much did Kohli invest in Chisel Fitness?

He invested around ₹90 crore and holds a 30% stake in Chisel Fitness, a gym chain across India.

7. Does Kohli invest in real estate?

Yes. His properties include a ₹80 crore bungalow in Gurugram, a ₹34 crore apartment in Mumbai, and a villa in Alibaug. He also leased 12 commercial spaces in Gurugram.

8. What happened to Kohli’s investment in Sport Convo?

Sport Convo, a UK-based social sports app, was one of Kohli’s early tech investments but was dissolved in 2022.

9. Is Kohli involved in the food and beverage industry?

Yes. He owns Nueva and the One8 Commune restaurant chain, and has invested in Blue Tribe Foods and O’cean Beverages.

10. What makes Kohli’s investment strategy different?

Kohli goes beyond endorsements. He takes ownership stakes, builds personal brands, and backs sustainable, wellness-focused startups aligned with his lifestyle.

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