It’s that time of year again — when tradition shines brighter than the metal itself. Akshaya Tritiya is here, and many Indians are wondering whether to buy gold on Akshaya Tritiya even as prices near ₹1 lakh per 10 grams.
The dilemma is real.
On one hand, the rituals whisper, “Buy now, it brings luck.”
On the other, logic nudges, “Wait, the price is sky-high.”
Caught between emotion and economics, many investors — especially first-timers — feel stuck.
So, let’s pause the noise.
Let’s take a breath.
And let’s look at gold — not just through numbers, but through history, behavior, and balanced reasoning.
Why Is Gold So Expensive Right Now?
To understand the current price, we need to look beyond India.

In the last four months, gold has surged over 24%, breaching all-time highs.
What’s fueling the rally?
Not Diwali.
Not weddings.
But global chaos.
- War in Ukraine and Gaza
- Trade tension between the US and China
- Fears of a global recession
- Volatility in the US dollar
- Central banks buying gold like never before
In times like these, gold becomes the world’s insurance policy — a hedge against everything we can’t predict.
And in 2025, unpredictability is the only thing that’s guaranteed.
Lessons From the Past — Gold Has a Memory
Here’s something that rarely makes headlines:
Gold doesn’t always glitter forever.
Yes, it shines during panic.
But once fear fades, it often naps.
Between 1980 and 1989, gold returns were virtually flat.
From 2012 to 2019, investors saw another 7 years of sideways movement — a frustrating wait for anyone who bought near the peak.
So if you’re thinking gold will climb from ₹1 lakh to ₹1.5 lakh just because the world is tense — history would ask you to slow down.
Read More: Will Gold Price Hit ₹1 Lakh This Year? Or Is a Crash Coming?
Gold shines during storms. But it rests under clear skies.
And those skies can return when you least expect.
Is 2025 Another Turning Point or Just More Hype?
This year feels dramatic.
Recession signals are flashing.
Bond yields are misbehaving.
Central banks are jittery.
Everyone has a theory — but no one has a crystal ball.
If a recession does hit, gold could easily shoot past ₹1.2 lakh.
It’s happened before — after 2008, gold rallied over 150%.
But if fears fade?
It may do what it did after 2012 — nothing. For years.
In short:
Don’t buy gold because someone said “recession.”
Buy it because it fits your financial plan — not someone else’s fear.
India’s Bond With Gold Is Deeper Than Returns
For most Indian families, gold isn’t just metal.
It’s memory.
It’s protection.
It’s prosperity wrapped in yellow.
When India hit an economic crisis in 1991, it wasn’t foreign loans or dollar swaps that saved us —
it was 47 tonnes of gold, shipped to London as collateral.
Even today, the RBI holds 879 tonnes of gold — quietly hedging against global uncertainty.
So when your grandmother insists gold is auspicious — she’s not quoting WhatsApp forwards.
She’s quoting history.
Akshaya Tritiya celebrates the idea of eternal growth — and gold, in all its quiet confidence, has always represented that.
Indians Are Still Buying Gold — But Not the Way They Used To
Walk into a jewellery showroom today and it still smells like nostalgia.
But the way we own gold is evolving.
Let’s compare:
Format | Then | Now |
---|---|---|
Jewelry | 90% of gold buying | Down to 60–65% |
Gold ETFs | Almost unknown | ₹9,224 crore in inflows (2024) |
Sovereign Bonds | Rarely considered | Popular for tax-free returns |
Digital Gold | Still new | Rapidly catching on |
Today’s investor doesn’t always want bangles.
They want liquidity.
They want control.
They want returns — without the making charges.
Buying gold now isn’t just a ritual. It’s becoming a strategy.
So Should You Buy Gold on Akshaya Tritiya?
Short answer? Yes — but not like a shopper. Like an investor.
Don’t buy gold expecting 20% annual returns.
Buy it because it helps your portfolio during chaos.
A well-balanced portfolio isn’t exciting.
It’s not flashy.
But it’s powerful.
Add 5–15% of gold into your portfolio — no more, no less.
And don’t dump your entire year’s savings into a single gold coin today.
Spread it. SIP it. Add during dips. Think in decades.
Because no one ever lost sleep from owning a little gold.
Plenty did by owning only gold.
Which Type of Gold Should You Buy in 2025?
Jewelry may hold emotional value. But for investing?
There are smarter ways.
1. Gold ETFs
- Traded on the stock exchange
- Easy to buy/sell
- Low cost, high liquidity
- Perfect for short-to-medium holding
2. Sovereign Gold Bonds (SGBs)
- Issued by the Government of India
- 2.5% annual interest
- No capital gains tax if held till maturity
- Great for long-term investors (8 years)
3. Digital Gold
- Buy via UPI, apps, or broker platforms
- Backed by physical gold
- Flexible, but ensure the platform is SEBI-regulated
4. Jewelry
- Emotional, traditional
- Involves making charges, purity concerns
- Better for ceremonies, not returns
If you’re buying for the heart, jewelry makes sense.
But if you’re buying for wealth — go financial.
Gold vs Equity vs Real Estate — What History Says
Asset Class | Boom Period | Flat Period | Return Drivers |
---|---|---|---|
Gold | 2008–2012 | 2012–2019 | Fear, currency risk |
Equity (Nifty) | 2003–2008, 2020–24 | 2010–13, 2015–16 | Corporate growth, liquidity |
Real Estate | 2002–2008 | 2017–2022 | Urbanization, rate cycles |
No asset performs all the time.
But diversification works all the time.
Don’t chase what’s rising.
Build a basket that lasts.
Final Thought: Akshaya Tritiya Is About Wisdom, Not Just Gold
If you plan to buy gold this Akshaya Tritiya, do it proudly.
Celebrate prosperity. Celebrate tradition.
But let your gold-buying also reflect financial maturity.
Don’t fall for the hype.
Don’t fear the highs.
Don’t wait for the “perfect dip” either.
Just start small. Think long.
Let gold be part of your portfolio — not your entire plan.
Because in the long run, wealth is built not through rituals or guesses —
but through rhythm, logic, and patience.
📲 Invest in gold the smart way this Akshaya Tritiya — open your Angel One account and get started in minutes.
FAQs
1. Should I buy gold on Akshaya Tritiya in 2025?
Yes, but with a balanced approach. Consider gold as part of your portfolio, not the whole plan. Buy small, think long-term.
2. Why is gold price near ₹1 lakh now?
Global tension, falling dollar value, recession fears, and central bank buying are all pushing gold prices higher in 2025.
3. What is the best way to buy gold now?
Financial gold options like Gold ETFs, Sovereign Gold Bonds, and Digital Gold offer better flexibility, liquidity, and tax benefits than jewelry.
4. Can gold price fall after Akshaya Tritiya?
Yes. Gold has a history of flat periods after big rallies. Don’t buy based on short-term hype; focus on long-term balance.
5. How much gold should I have in my portfolio?
Experts suggest allocating 5–15% of your portfolio to gold for stability during economic uncertainty.
Related Articles
Gold and Silver at ₹95,000: What History Tells Us About What’s Next